The Challenge

Cattermole Consulting Inc. worked with Clean Production Action to develop a claims strategy for users of the GreenScreen® for Safer Chemicals, a leading method for chemical hazard assessment.

Many companies are integrating GreenScreens into their corporate initiatives to support the adoption of safer materials through product development activities and eco-labels. Based on the growing adoption of the GreenScreen method, there is an interest by its users to make claims about assessed chemicals.

Clean Production Action sought advice on a claims strategy that would help companies understand and incorporate GreenScreen as an assessment tool into their processes to ultimately advance the use of safer chemicals in the market.

The Approach

The Cattermole Consulting approach was to identify and interview stakeholders to understand their needs as it relates to making claims using GreenScreen® assessments and research-related examples of ingredient brands and eco-labels.

We provided a deep analysis of the primary and secondary data in written and visual format to the GreenScreen steering committee.

The Results

The results and recommendations of the work are being implemented in an overall claims strategy.

I hired Amanda and Cattermole Consulting to assist with strategic development of a product claims strategy. She did a fabulous job interviewing key stakeholders, mapping out options and distilling many ideas into a clear and pragmatic strategy. I would strongly recommend working with Amanda. She is hard working and will not rest until results hit the mark.

Lauren Heine, Co-Director: GreenScreen Program Director at Clean Production Action

About CPA

Clean Production Action designs and delivers strategic solutions for green chemicals, sustainable materials and environmentally preferable products. CPA’s role is to translate the vision of clean production into the tools and strategies NGOs, governments and businesses need to advance green chemicals, sustainable materials and environmentally preferable products.

GreenScreen^® for Safer Chemicals was developed by Clean Production Action. It is a method of comparative Chemical Hazard Assessment (CHA) that can be used for identifying chemicals of high concern and safer alternatives.