The Challenge

As leaders in sustainability, Coyuchi was seeking more information about the chemicals used to manufacture their products. Many consumers want to know what chemicals are used to make their textile purchases. This is not readily available information and requires significant knowledge in textile processing and textile chemistry.

Cattermole Consulting Inc. worked with Coyuchi to develop marketing materials for them to use at a later date.

The Approach

The Cattermole Consulting approach was to explain each process in the textile manufacturing supply chain and describe what chemicals are used in the Global Organic Textile Standard (GOTS), used and endorsed by Coyuchi.

Amanda has provided factual and thorough information about textile processing for Coyuchi. She carefully listened to the questions we had and created thoughtful responses interpreting fairly technical information into understandable knowledge for everyone at Coyuchi, and our customers

Quote Eileen Mockus, President and CEO Coyuchi

The Results

Coyuchi is implementing the information in an overall communications strategy.

About Coyuchi

Coyuchi is a leader in sustainable home furnishings. Inspired by nature, Coyuchi designs products whose simple style is enriched by subtle textures, rich colors and refined details.

All Coyuchi products are produced and processed to the strictest environmental standards in safe and humane conditions, from the farm to the factory to the store to your home. Coyuchi products adhere to the guidelines set by the USDA National Organic Program, GOTS (Global Organic Textile Standards) and the International Labor Organization.